Craig Smith

name I am the founder and managing director of Trinity Insight LLC. We are a consulting firm that provides research, testing, and analysis to improve eCommerce performance.

eCommerce and Canada

14th January 2006
Canadian eCommerce growth was recently flat but still has an attractive upside… Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the 100 largest no... Read >

eCommerce Fundamentals

14th January 2006
"Blocking and Tackling" - A quick take a some eCommerce fundamentals eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations. ... Read >

Reverse Logistics and the Importance of Online Returns

14th January 2006
Here are some key metrics to support the return optimization business case: • 85% of customers say they will stop buying from a retailer if the returns process is a hassle (Harris Interactive) • 95% of customers say that they will likely shop with a... Read >

Blogs, Podcasting, and RSS

14th January 2006
Blogs, Podcasting, and RSS Overview You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren't up to speed on these new applications and how they are impacting ... Read >